Project overview
An online store for a start-up, which sells custom made soil mixes & accessories for home plants.
Stress free purchase process
Sleek interface and well defined visual hierarchy simplifies the buyer’s journey and ensures seamless experience for the visitor. Streamlined purchase process results in a higher conversion rate of the store.
Love at first sight
A calm, clean, organic feel of the website gives it a freindly, personal touch. It is achieved with a proper use of colours, typography, imagery and a tone of voice. Smooth scroll animations and hover effects further engage with visitors of the website.
Getting found on Google
Technical structure of the website has been optimised for search algorithms. Proper heading & body titles, adaptive interface for desktop, mobile and tablets, page meta descriptions — all these set up the website to score higher rankings on Google. Including articles page further assists the website to be found through relevant keywords.