There is more than meets the eye

The logo is based on the letter “ע” [ayin], meaning “eye”, “to see” in Hebrew. This meaning appropriately conforms to the concept of a museum. The sign is stylized to include letter “J” in its construction, appealing to the name of the museum in both Slovene and English languages alike.

Fresh approach to history

In order to attract wider audience, the brand must feel contemporary and engaging. The image of the brand is accented with the use of a modern sans serif font, clean contrasting colors and coherent museum navigational system. This results in a fresh, vibrant image, which still conceals a concept of Jewish heritage within itself.