Project overview

A personal brand for Urh Munda — physiotherapist based in Leicester, UK. 

groshkov design physium logo close up 2
Smart modern logo

Physium is Urh Munda

Emphasis on UM connects the brand with Urh Munda — the founder, as these letters also being his initials. Additionally UM can be used as a separate icon for social media profile picture, stamp, favicon, etc.

Communicate the right tone of voice

A clean modern font conveys a sense of contemporaneity and gives the logo a professional, precise but somewhat formal touch. In order to balance it out, the outer corners of each letter have been lightly rounded, creating an overall friendlier look.

Avoid cliche physiotherapy’s imagery

A sleek, minimalist style of Physium’s visual identity ensures absence of cliche physiotherapy’s imagery and connotations. Purple color hints medical thematics, staying cool and relatively unused in this niche.

groshkov design physium business card
groshkov design physium folder 1
groshkov design physium folder 2
groshkov design physium letterhead
groshkov design physium t shirt
groshkov design physium business card mobile
groshkov design physium folder 1 mobile
groshkov design physium folder 2 mobile
groshkov design physium letterhead mobile
groshkov design physium t shirt mobile