Project overview
A personal brand for Urh Munda — physiotherapist based in Leicester, UK.


Physium is Urh Munda
Emphasis on UM connects the brand with Urh Munda — the founder, as these letters also being his initials. Additionally UM can be used as a separate icon for social media profile picture, stamp, favicon, etc.
Communicate the right tone of voice
A clean modern font conveys a sense of contemporaneity and gives the logo a professional, precise but somewhat formal touch. In order to balance it out, the outer corners of each letter have been lightly rounded, creating an overall friendlier look.
Avoid cliche physiotherapy’s imagery
A sleek, minimalist style of Physium’s visual identity ensures absence of cliche physiotherapy’s imagery and connotations. Purple color hints medical thematics, staying cool and relatively unused in this niche.









